In response to changes in technology, a reduction in visits, and drastic cuts in operating budgets, Cleveland Public Library took on a dual challenge of streamlining services while creating a fresh vigor to achieve its mission. The library wants Main to be a revitalized destination for existing patrons and new visitors. While consolidating, the Main Library would also re-imagine the physical spaces and services made available to their customers, creating new experiences to make Main a location of choice. This will include improved ‘branding’ and wayfinding throughout the campus and buildings, as well as new multimedia.